Privacy Policy

Last updated: 27/11/2025

This Privacy Policy explains how VIDA-ENGINEERING LTD (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you use the VIDA-Walk mobile application, our websites, and related services (“the Service”).

We are committed to safeguarding your privacy and handling your information in accordance with applicable data protection laws, including the UK GDPR and, where relevant, the EU GDPR.

If you have any questions, you may contact us at:

Email: contact@vida-engineering.com

Registered address: VIDA-ENGINEERING LTD, Innovation Matrix, Kings Road, Swansea, SA1 8AJ, United Kingdom

Information We Collect

We collect personal data in the following categories:

1.1 Information You Provide

Name, email address, and login credentials
Profile details (e.g., preferred units, settings)
Notes, comments, track definitions and other content you upload
Communications sent to us

1.2 Telemetry Data

Depending on your settings, we collect or receive data such as:

GPS location, route, speed, acceleration, heading
Gyroscope, accelerometer and IMU readings
Lean, pitch, yaw estimates
Lap times, sector times and timestamps
Data imported from third-party loggers (CSV or other supported formats)

1.3 Automatically Collected Information

Device information (model, OS version, unique identifiers)
IP address, analytics events, app crash logs
Cookies and similar technologies (website only)

1.4 Information from Third-Party Services

If you connect third-party accounts or loggers, we may receive data from:

Apple App Store / Google Play
Google Firebase (authentication & cloud storage)
External telemetry devices
Mapping providers

How We Use Your Data

We use your personal data to:

  • operate and display the core functions of the Service;
  • calculate metrics, comparisons and performance statistics;
  • sync data across your devices and maintain backups;
  • provide customer support and troubleshoot issues;
  • improve our algorithms and models, including IMU estimation tools, motion analysis and AI-based insights;
  • produce aggregated or de-identified statistical data;
  • comply with legal obligations.

Where we rely on consent (such as processing sensitive telemetry data or optional analytics), you may withdraw it at any time.

3. Telemetry Data Use and Controls

3.1 Core Use

Regardless of subscription tier, Telemetry Data is used as necessary to:

  • record and display your sessions;
  • generate maps, lap times, stats and visualizations;
  • sync and store your data securely.

3.2 Optional Use (Premium Users)

If you hold an active premium subscription, you may use in-app settings to:

  • restrict use of identifiable Telemetry Data in optional analytics or model training;
  • prevent identifiable Telemetry Data from being included in joint datasets shared with external partners unless required to provide the Service.

3.3 Even if you opt out

We may still process your Telemetry Data to:

  • provide core features you request;
  • comply with legal obligations;
  • use fully aggregated or irreversibly de-identified data that cannot reasonably identify you.

4. Legal Bases for Processing

We process personal data under the following legal bases:

  • Contract: to provide the Service you request
  • Legitimate Interests: improving the Service, security, analytics (in compliance with your settings)
  • Consent: where required for processing sensitive data or optional features
  • Legal Obligation: record-keeping and compliance with law enforcement or regulatory requests

5. Data Sharing

We do not sell your personal data.

We may share data only with:

Service Providers

6. Your Rights

Under the UK GDPR and, where applicable, the EU GDPR, you have rights to:

  • access your data;
  • correct inaccurate information;
  • request deletion;
  • restrict or object to processing;
  • request data portability;
  • withdraw consent (where applicable);
  • lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights:

Email: contact@vida-engineering.com

ICO contact details:

Information Commissioner’s Office

Wycliffe House, Water Lane

Wilmslow, Cheshire, SK9 5AF

0303 123 1113

www.ico.org.uk

7. Children’s Privacy

VIDA-Walk is not intended for users under 18.

We do not knowingly collect personal data from children under this age.

8. Third-Party Links

Our website or app may contain links to third-party sites.

We are not responsible for their content or privacy practices.

You should review their policies before interacting with them.

9. Changes to This Policy

We may update this Privacy Policy from time to time.

Where changes are material, we will take reasonable steps to notify you (e.g., within the App or by email).

Continued use of the Service indicates acceptance of the updated policy.

9.1. How to Contact Us

For questions or requests regarding this Policy:

Email: contact@vida-engineering.com

VIDA-ENGINEERING LTD, Innovation Matrix, Kings Road, Swansea, SA1 8AJ, UK

Motorsport and Riding Safety

10.2 Motorsport and Riding Safety

10.2.1 Motorsport, track riding and performance driving involve inherent and unavoidable risks, including the risk of property damage, serious injury or death. You acknowledge these risks apply regardless of whether the Service is used.

10.2.2 The Service provides data visualization and analysis only. It does not replace professional coaching, safety briefings, track rules, race regulations or your own judgement. The Service must not be relied upon as riding or driving instruction, real-time guidance or a safety system. You remain solely responsible for decisions relating to speed, line choice, braking, throttle control and all other aspects of your riding or driving.

10.2.3 You acknowledge and agree that you are entirely responsible for your riding, driving or training activities, including situational awareness and general safety. You voluntarily assume all risks associated with those activities, whether or not the Service is used in connection with them.

11. Third-Party Services

11.1 The Service relies on, integrates with, or may contain links to third-party services, platforms and infrastructure (“Third-Party Services”), including without limitation:

  • Google Firebase and Google Cloud (hosting, data processing and storage);
  • Apple App Store and Google Play Store (distribution, billing and account management);
  • Mapbox or similar mapping providers (maps, tiles and geospatial data); and
  • external telemetry devices, sensors or data-logging platforms.

11.2 Third-Party Services operate independently of us and may be subject to their own terms of service and privacy policies. You are responsible for reviewing and complying with those terms. We do not control, endorse, or guarantee any Third-Party Service.

11.3 To the fullest extent permitted by law, we are not liable for any loss, damage, interruption, data issue or other consequence arising from your use of, reliance on, or interaction with any Third-Party Service. Your dealings with third parties are solely between you and the relevant provider.

12. Intellectual Property

12.1 The App, software, graphics, algorithms, and branding are owned by us or our licensors.

12.2 You are permitted to use the App for personal, non-commercial purposes only.

12.3 You must not copy, modify, distribute, or exploit any part of the Service without our written consent.

13. “As Is” Basis and No Warranties

13.1 The Service is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we do not warrant and expressly disclaim all responsibility for:

  • the accuracy, completeness or reliability of any data, metrics, analysis, recommendations, track maps or other content produced by the Service;
  • any improvement to your lap times, performance, technique or safety;
  • the Service being uninterrupted, error-free, secure or free from defects; or
  • the Service meeting your expectations or specific requirements.

13.2 To the fullest extent permitted by law, all implied warranties, including those relating to satisfactory quality, fitness for a particular purpose and non-infringement, are excluded.

13.3 You are solely responsible for backing up your Telemetry Data and User Content. We do not guarantee that any data will be preserved, stored or recoverable at any time.

14. Limitation of Liability

14.1 Nothing in these Terms limits or excludes any liability that cannot lawfully be limited or excluded, including liability for death or personal injury caused by negligence, or for fraud.

14.2 Subject to clause 14.1, we shall not be liable for:

  • any loss of profits, revenue, business, goodwill, opportunity or data;
  • any indirect, special or consequential loss or damage;
  • any loss or damage arising from your riding, driving or motorsport activities, whether or not the Service is used in connection with those activities;
  • any loss or damage arising from your use of, or reliance on, Third-Party Services.

14.3 Subject to clause 14.1, our total aggregate liability to you arising out of or in connection with the Service or these Terms (whether in contract, tort, negligence or otherwise) shall be limited to the greater of:

  • £50 (fifty pounds sterling); or
  • the total Subscription fees paid by you for the Service in the twelve (12) months immediately preceding the event giving rise to the claim.

14.4 You acknowledge that the Service is priced and provided on the basis of the limitations set out in this clause 14, and that such limitations form an essential part of the agreement between you and us.

15. Indemnity

You agree to indemnify us against claims and losses arising from your misuse of the Service, your breach of these Terms, your motorsport or riding activities, or any infringement arising from your User Content.

16. Suspension and Termination

16.1 You may cease using the Service at any time. You may delete your Account through the App (where available) or by contacting us directly.

16.2 We may suspend or terminate your access to the Service (including your Account) immediately if:

  • you materially or repeatedly breach these Terms;
  • we are required to do so by law or pursuant to a court or regulatory order;
  • we reasonably determine that your continued use of the Service creates a risk of harm, liability or legal exposure for us or other users; or
  • we discontinue the Service in whole or in part.

16.3 Where legally permissible and practicable, we will provide notice of suspension or termination. However, we may act without prior notice where immediate action is required, including in cases of serious misconduct, security concerns, or legal obligation.

16.4 Upon termination:

  • your license to use the App and access the Service shall immediately cease; and
  • we may delete or anonymize your User Content, subject to any legal obligations requiring the retention of certain data.

16.5 The provisions of these Terms that by their nature should survive termination shall continue in full force, including those relating to intellectual property, limitation of liability, indemnity and governing law.

Governing Law and Jurisdiction

17. Governing Law and Jurisdiction

17.1 If you are a consumer resident in the United Kingdom, these Terms and your use of the Service are governed by the laws of England and Wales. The courts of England and Wales shall have non-exclusive jurisdiction, meaning you may also bring proceedings in your local courts if permitted by law.

17.2 If you are a consumer resident in the European Union, you will benefit from any mandatory provisions of the law of your country of residence. You may bring legal proceedings in the courts of your home country.

17.3 If you access or use the Service from outside the UK or EU, mandatory local consumer laws may also apply.

18. Miscellaneous

18.1 Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. Where possible, the invalid provision shall be interpreted to best reflect the original intent.

18.2 No Waiver

A failure or delay by us to enforce any provision of these Terms shall not constitute a waiver of that provision. Any waiver must be in writing and signed by us.

18.3 Assignment

You may not transfer or assign any of your rights or obligations under these Terms without our prior written consent. We may transfer or assign our rights and obligations to another organization, for example in connection with a merger, acquisition or business restructuring.

18.4 Entire Agreement

These Terms, together with the Privacy Policy and any additional terms provided within the Service, constitute the entire agreement between you and us regarding your use of the Service and supersede all prior agreements or understandings relating to the same subject matter.

18.5 Language

These Terms are drafted in English. If translated into another language, the English version shall prevail in the event of any inconsistency.

Cookie Policy

1. What are Cookies?

Cookies are small text files placed on your browser or Device when you visit a website or use an app. They allow the Service to recognize your browser, store preferences, enhance functionality and improve your experience.

For the purposes of this Policy, “cookies” also include similar technologies such as:

  • local storage
  • web beacons or pixels
  • SDK-based mobile analytics
  • device identifiers

2. How We Use Cookies

We use session cookies (which expire when you close your browser) and persistent cookies (which remain until they expire or are deleted). Cookies allow VIDA-Walk to:

  • operate essential app functionality;
  • remember your preferences;
  • maintain security and authentication;
  • understand how the Service is used;
  • improve the performance, stability and features of the Service.

We do not use cookies for third-party advertising, behavioral advertising, or personalized commercial tracking.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Service to function. Without them, certain features cannot be provided. They are used to:

  • authenticate your session;
  • maintain secure access to your account;
  • prevent fraudulent or unauthorized use;
  • remember essential service preferences.

Because these cookies are strictly necessary, they cannot be disabled.

Examples include:

  • VIDA-Walk session cookies
  • Firebase authentication cookies.

3.2 Functional Cookies

These cookies enhance your experience of the Service but are not required for its core functionality. They may:

  • remember preferences (e.g., display settings);
  • support optional features;
  • help us personalize non-essential aspects of the UI.

Examples include:

  • Local device settings stored via Firebase or on-device storage.

3.3 Performance & Analytics Cookies

These cookies help us understand how the Service is used so we can identify issues, improve stability and enhance performance. They may collect aggregated, non-identifying information such as:

  • crash logs;
  • loading times;
  • screen navigation patterns;
  • feature usage statistics.

We rely primarily on:

  • Firebase Analytics
  • Google Analytics (where applicable), and
  • mobile SDK performance tools.

No analytics cookies are used to create advertising profiles.

4. Third-Party Cookies

We may use third-party cookies provided by:

  • Google Firebase (hosting, authentication, performance monitoring)
  • Google Analytics (optional website analytics)
  • Map providers (e.g., Mapbox SDK, if present in web components)

These third parties may collect information in line with their own privacy policies. We do not control their cookies.

5. Managing Cookies

5.1 On the Website

When you first visit our website, you may be asked to accept or decline Non-Essential Cookies through a cookie banner.

  • Selecting “Accept” enables all cookies described in this Policy.
  • Selecting “Reject” disables all Non-Essential Cookies (Strictly Necessary Cookies remain active).
  • You may update your preferences at any time through our cookie settings interface.

5.2 In the App

The VIDA-Walk mobile app does not currently use third-party advertising cookies. You may, however, control analytics permissions (where available) in the app settings.

Your device may also allow you to restrict tracking more broadly:

  • iOS: Settings → Privacy → Tracking
  • Android: Settings → Privacy → Ads / Device identifiers

5.3 Browser Controls

Most browsers allow you to block, delete or disable cookies through settings. Instructions are available at:

  • Google Chrome
  • Safari
  • Firefox
  • Edge
  • Opera

Blocking certain cookies may affect the functioning of parts of the Service.

6. Do-Not-Track Signals

The Service does not currently respond to “Do Not Track” (DNT) signals because no standardized industry response exists. If a standard is established, we will review our approach.

7. Changes to This Policy

We may update this Cookie Policy from time to time. We will provide notice of material changes, for example by:

  • updating the “Last updated” date above;
  • posting a notice on our website;
  • displaying a notification in the app.

Continued use of the Service after changes take effect will constitute acceptance of the revised Policy.

8. Contact Us

If you have questions about this Cookie Policy, please contact us at:

Email: contact@vida-engineering.com

Postal Address:

VIDA-ENGINEERING LTD

Innovation Matrix

Kings Road, Swansea

SA1 8AJ

United Kingdom